It is useful to consider that the Intellectual Assets of Nu Quantum are considerably broader that the specific IP Rights that are identified below. Intellectual Asset Management (IAM) processes involve consideration of the way IP Rights are used, or mis-used, by all areas of a business. IAM recognises that there is significant value in all of the following elements:
- Brand & Reputation
- Strategy & Market Intelligence
- Key Organizational Knowledge
- Critical Business Processes
- Critical Partners & Suppliers
- Critical Customer Relationships
- Key People, Knowledge & Skills
- R&D Innovation & Roadmap plans
- Formal Intellectual Property
- Trade Secrets
Nu Quantum takes a holistic view of all elements.
More detailed discussion on each type of IP Right can be found in the sections below.
